Interview and survey studies submitted by PMI on consumer perception recommend that consumers in the US perceive decreased exposure claims as reduced dangers claim. This poses a concern in line with historically deceptive promoting of “light” and “mild” cigarettes, now not allowed in the US. IQOS users who also smoke CC, e-cigarettes, and/or other tobacco...
Mayo Clinic Talks Episode 85: What You Need To Have To Know About E-cigarettes, Vaping, And Iqos Mayo Clinic School Of Continuous Professional Development
October 12, 2022
